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Jonas Möslein , managing director of event4wheels, has gained a lot of experience through his job as a test fleet manager for the Mazda Motor Europa GmbH . His duties included the following:
- Planning and coordination of the European press fleet vehicle for launches, motor shows, media inquiries and internal testing
- Event management in relation to vehicle logistics
- Coordination of the European Event Team
- Maintenance of the fleet management system
- Review of product information for press materials
Prior to his job and parallel to his sport science studies at the University of Leipzig, Jonas Möslein worked for the Porsche Leipzig GmbH (as a shuttle driver , in the sports car driving school , as a guest relations manager ), for the public television ( chauffeur, guest relations ) , a variety of event agencies in several national and international projects (for Audi AG, BMW AG etc.) and gained valuable experience while working for Red Bull Germany as a Student Brand Manager (conception, planning and implementation of marketing campaigns, support of the sales team, coordination oft he local press work for print, online, radio and media). In order to extend his knowledge and to get kicked out of the comfort zone, Jonas Moeslein has started a MBA at the HHL Leipzig in 2017.
Erik Lachmann joined the event4wheels team in 2018. Through many years of working experience as a sponsoring and promotion manager and later as a marketing manager for the German / Austrian branch of Mizuno Corporation, Erik has extensive expertise in sports marketing. He now adds his competencies he was able to acquire in his responsibility in the planning, implementation and activation of numerous sponsoring projects to the Team of event4wheels. After successfully completing his degree in sports science (University of Leipzig), he is currently completing his MBA at the internationally well recognized Leipzig University of Applied Sciences (General Management, part-time).
Latest Impressions
KIA Sportage QL Dealer Training (2015 & 2016)
- planning and coordination of the vehicle logistics
- personnel management of the event team (Car Crew)
- planning and coordination of on-road- / off-road – manoeuvers ( comparison- & brake test, off road parcour, on- road routing)
- supervision of test fleet
- reprocessing of information for driving tests (maps, stand-up displays)
Mazda 6 Sneak Peek in Paris (2013)
- planning and coordination of the European press fleet
- personnel management of the European event teams (Car Crew)
- supervision of press fleet
- reprocessing of product information for press materials (vehicles information)
European Media Lunch of the all new Mazda 6 in Portugal (2013)
- planning and coordination of the European press fleet
- personnel management of the European event teams (Car Crew)
- supervision of press fleet
- reprocessing of product information for press materials (vehicles information)
Mazda 3 Sneak Peek Event in Frankfurt (2013)
- planning and coordination of the European press fleet
- personnel management of the European event teams (Car Crew)
- supervision of press fleet
- reprocessing of product information for press materials (vehicles information)
European Media Lunch of the all new Mazda 3 in Spain (2013)
- planning and coordination of the European press fleet
- personnel management of the European event teams (Car Crew)
- supervision of press fleet
- reprocessing of product information for press materials (vehicles information)